Social media has invaded our lives for almost 2 decades and the rise of platforms such as Facebook, Instagram, Twitter, LinkedIn, Reddit, Trip Advisor, YouTube and TikTok have presented businesses with a host of relevant platforms through which they can build their authority. According to the latest available statistics, 3.8 billion people around the globe use social media and n Australia, 16 million of us regularly use Facebook each month, along with a host of other social media platforms. These are whopping figures to consider for your traffic.
So how do you best use social media to your advantage? Here are our powerful tips to help you succeed in your social media strategy.
1. Set your SMART goals
Specific – You can’t set vague goals, such as “to get more business”. Your goals must to be specific, such as identifying which specific media channel you will use for specific metrics. For example, “to use Facebook and LinkedIn to gain more reach and engagement, resulting in a 10% uplift in conversions by then end of the quarter”.
Measurable – By setting a specific goal, you will be able to measure your success and be able to say whether you’ve hit your goal or not.
Attainable – Set goals that are realistic and attainable. Stretching is good, but don’t overstretch your goals so they become virtually impossible to reach, or you will end up very frustrated.
Relevant – Your social media strategy has to be directly related to your overall marketing goal. Is it to increase your website’s traffic? Is it to build your audience? It has to have an impact on your overall online presence in order to be relevant.
Time-bound – Stay on track by setting dates and times for your goals. Break big projects down to mini goals each with their own deadlines. For example, “our response rate should be at 30% by midnight on the last day of the month”.
2. Identify your target audience
You have to identify your target audience so that you can speak to them through your social media posts in a way that they will understand. Your audience could be your prospective customers, influencers, industry players or anyone else that you want to get your message across to. Developing a buyer persona is an essential element to help you succeed in your social media strategy.
3. Make your content valuable for your target audience
Once you’ve identified your target audience, no matter what category they fall into, your content must always have value for them and meet their expectations for the information they need, or you will end up losing them. Keep in mind also that videos, images, and other visual content are popular among all audiences.
4. Be transparent
This one is big. In today’s modern world of transparency, people want to get to know your company on a more personal level. You won’t succeed in building a strong social media presence if you come across as a faceless corporation without any human touch. In fact, many successful organisations now talk to their followers as if they are friends. While automating your posts is good for the consistency of your presence, make sure that your responses are personalised – and respond quickly to comments.
5. Create an editorial calendar
Consistency is key to keeping your social media presence top of mind. Yes, it can be time-consuming manually posting content on a regular basis, but automating your posts using tools such as Hootsuite, can provide predictability, so that your followers know when to expect interesting updates from you,. An editorial calendar is an important element that will help you to succeed with your social media strategy.
6. Build relationships
Don’t just seek followers. Build relationships with them. While having 10,000 followers might sound great, if they ignore you it’s not going to add any real value to your social media strategy. Instead, focus on building relationships with your followers by constantly engaging with them through your content. As cliché as it may sound, it’s important to always keep the “social” in your social media presence.
7. Social selling, not hard selling
For most businesses, of course, selling is always going to be a big part of your agenda, but using social media demands social selling, and it’s definitely not a platform for hard selling. Social selling is when you develop relationships as part of the selling process. And there we go again with building relationships. After all, that’s what social media is all about. If your followers ask a question about your product, respond in a timely and personalised manner. Offer solutions rather than just pitching your product.
8. Track your stats
Contrary to popular belief that tracking your social media stats can be time-consuming, you only need a few hours each month. And with so many tools available to help you, it can be pretty easy. Knowing which content received the most clicks, shares and responses will help you identify the best posts to continue using or even repurpose in the future.
Go for it and make it happen!
Don’t be left behind! Social media is a phenomenon that is here to stay, so go for it! We understand that developing and managing a brilliant social media strategy can be difficult and that’s why our team of experts are here to help you. Why not check out some of our work here or contact us for a (social) chat about developing the best strategy for your business.