Building a free of charge DIY website may look like a great idea at first glance but can lead to a lot of extra work and trouble. If you don’t have the knowledge and the training to adhere to industry standards, you could be committing a mistake that may cost time and money down the line. In our experience, we have almost always seen DIY websites becoming very restrictive for the business owners.
DIY websites typically involve a “drag and drop” builder pretty much like what Wix and Weebly offer. While such providers ensure simplicity (and they are great for newbies in some respect), they miss the mark in some significant ways.
If you’re considering the development of a DIY website, you may want to acquaint yourself with the potential issues you’ll face in the future. Here are the top five things that DIY website owners regret.
1. You Get Only One Chance to Make a Great First Impression
Your website is the face of your business in the online realm. What exactly is a DIY design telling your audience?
DIY websites often fail because they are based on a generic-looking template. Your platform will lack originality and that extra something making the audience go “wow.” The last thing you want is for your website to be lost amongst a sea of similar sites because they have used the same templates.
Businesses and online projects attempting to establish themselves in a competitive niche especially need to make an excellent first impression. If other companies in the industry have beautiful, custom-made websites, the chances are that your online presence is not going to stand out when you opt for a DIY option. A great website catches the customers eye immediately, and this is not something easy for a DIY site to do.
Getting your own customized website is not as costly as you may think. We have helped many business owners just like you, who are on a budget and want a decent looking site that generates revenue for them. When you have someone like us working side by side for a little extra, it doesn’t make a lot of sense to work on the website yourself. By engaging with a professional you will potentially be saving long-term losses; the amount you could invest in other areas of your business.
2. Poor Search Engine Performance
Search engine optimisation (SEO) is a set of practices aimed at guaranteeing your platform a top position among search engine results for preferred keywords. Design, functionalities and the other technical parameters of website development do affect SEO efforts.
SEO-friendly content isn’t the only thing required to rank well. There are multiple factors such as the size of the website, the loading speed, the navigation, caching, lack of flash elements, the bug-free functioning of the site, its mobile-friendliness (responsiveness) and the overall structure will all play a role. These are things that need to be tweaked by an experienced professional. If you don’t know what you’re doing, you’ll only be relying on a pre-made solution.
If you already have a DIY website, attempt doing a Google search for keywords in the respective field. Does your site rank well for any of those? If the performance is mediocre (or abysmal), the set DIY design could be to blame.
3. Wasting a Lot of Time
Attempting to do something that you’re not knowledgeable in will necessitate a lot of time and effort.
Most people who have gone for a do-it-yourself website project regret the amount of time they have wasted, time that could have been invested in much more productive activities. We are not saying that it will not contribute to your own professional development (it undoubtedly will) but would you rather not concentrate on creating business strategies and getting more customers in your business?
It’s a good idea to focus on things that you know how to do well. If you let somebody else do the website design while you’re strategically developing your business, the chances are that you’ll end up making more money than what you’ll be capable of saving trying to do it yourself.
There’s also the added risk of spending a lot of time on the project and producing something that you’re dissatisfied with. In this case, you would have wasted your time, and you’d still be missing a well-made website.
4. Problems with Scalability and the User Experience
Professional website designers and developers make it possible to quickly grow functionalities and features. As a result, modifications can be made on the go, limiting downtime.
DIY websites will always face problems with scalability sooner or later.
As your company grows and changes, the needs for crafting a sensible online presence will also be modified. You will have to opt for a new DIY design every single time, taking a lot of time. This approach lacks consistency, and it can affect your branding efforts.
The lack of scalability will also lead to problems with the user experience (UX). You are limited to the features that the template offers, regardless of the audience’s needs. If you can’t provide website visitors exactly what they’re looking for, the chances are that they’ll begin searching for relevance elsewhere.
5. Money Issues
Sooner or later, most DIY website owners realise that such a project isn’t the most cost-efficient option in the world.
As a matter of fact, a DIY website could be costing you more money in the long run.
DIY designs will discourage the audience from taking a more in-depth look at the project and acquainting themselves with a respective brand. This may then make it difficult to acquire new customers or monetise a website in another way (via advertising or content-based partnerships, for example). Because of this, a DIY site will lead to long-term financial losses.
Your business will be missing out on opportunities for online growth. If you don’t know how to put one together, you will not have an e-commerce website. If errors occur every single time a person is attempting to purchase a product, they will give up and move on to competitors more straightforward to use websites.
Eventually, DIY website owners understand these issues, and they start working for professional assistance. By this point in time, they have already lost a lot of money, and they will still need to pay for a custom-made website to be created.
The immediate cost of building a website is a pressing concern, especially for start-ups and businesses attempting to operate on a tight budget. Still, doing a bit of long-term planning is going to reveal how unprofitable DIY business solutions can be. In the end, it is better to spend some money upfront to gain an easy to find and use website, then to waste time making a site yourself that does nothing to bring in customers.
If your business is not represented in the online realm, it’s missing out on a tremendous opportunity to establish an excellent reputation and rapport with potential buyers. Keep in mind, however, that today’s audience is more discerning and knowledgeable than ever before. A DIY website isn’t going to cut it if you have a specialised project in mind or you’re not an experienced developer. Most people end up regretting DIY web developments, which is why you may want to think twice about the execution of such a project.
Let us know if you already have a DIY website or are considering one. For no charge, we can do a cost/benefit analysis for you and give you our honest opinion. We won’t stop you from using DIY websites, if that will serve your business better.