Starting a blog, especially if it’s your first time, can be an exciting but quite daunting experience. That feeling you get when you know that people will read your blog and hopefully even share it is a special thrill like no other. But the journey of starting and completing regular blogs is not always a bed of roses. There will be pitfalls along the way, and you need to keep your blogs interesting for your readers so that they will keep coming back for more. Your goal is to create compelling content that will convert readers to customers. So how do you start your blog journey? Here’s how:

Know your audience

Knowing your audience and understanding what they want to read is essential to help you get a great start for writing your blog content. Check out what your competitors are writing and also generate your content ideas directly from your prospective audience. A great strategy for this is to use social media platforms such as Twitter, Facebook and LinkedIn – just ask a topical or relevant question and see what responses you get. If people respond well, then you’ve got your topic for your blog right there.

Write a compelling headline

Now that you have a topic to write about, it’s important to start with a headline that’s compelling enough to immediately catch the attention of your readers. Remember, this is the first thing that your audience will read and also the first thing that Google algorithms will display in searches. There’s only a split second for people to decide whether they will click on your post or not. A good headline also makes it easier for people to share your post so the trick here is to make it simple and useful, yet bold and powerful.

Write a captivating intro

The next thing you need to write for your blog is the introduction. You must make your intro captivating enough to catch your reader’s interest immediately, or they may stop reading it before they even give it a fair shake. There are many ways to do this – tell a story, ask a question, be empathetic, or capture their interest with an interesting fact or some data and statistics.

Develop an outline

Now, on to the body of your blog. Some people can just start typing and the words flow like magic. But for most of us it’s not so easy, so it’s a good idea to get down a rough outline of what you want to say (and this approach will ensure you don’t forget to include any key points). When writing and optimising content for your blog, don’t be afraid to showcase what you know – this is your opportunity to demonstrate thought leadership and keep your reader interested.

Just be yourself

There’s really no hard and fast rule to successful blogging. It’s not like academic writing where you have to be super professional and formal, follow certain formats, or use big words to impress your audience. You simply have to be yourself. By doing so, you will enjoy writing it, and more importantly, your audience will enjoy reading it too, as it will resonate with your personality and the emotion that you’ve poured into it.

Keep it short and direct

The length of your blog post can be a tricky thing. As a general rule of thumb, you need at least 300 words so that search engines can index it. Otherwise, the length of your blog post really depends on what you feel is best. But be cautious not to make it too long or it will end up not being fully read, since many of your time-poor visitors won’t bother to keep scrolling down. Present an idea, keep it to one idea at a time, and let your audience build upon it. Keeping it short and direct can be worthwhile.

Make it visually appealing

Once you finish writing and proofreading your blog content, it’s time to make it visually appealing too. Adding a picture or two increases visual appeal as does the use of headers to break the text up. Don’t be afraid to play around with fonts, borders and colours.

Make it worth sharing

Ask yourself this question before you consider your blog a finished product – “Will someone share it?” Will they find your content interesting and valuable enough that you would want to share it? In the world of digital marketing where AIs and machine learning algorithms rule, it’s still the human audience that matters the most.

Add a call-to-action (CTA) at the end

Towards the end of your blog post, write what you want your audience to do next – subscribe, download, register, contact you etc. You know that Google loves backlinks so it’s a good idea for your CTA to include a clickable link. This is beneficial to both you and your readers because it can also be a valuable resource for them.

Need a hand?

So, there you have it – our top tips for creating a clog and keeping it interesting. Adding fresh content to your digital presence is a really important SEO strategy but we know it can be very time consuming. If you need a hand with your blogs, or just some general assistance to get more leads, here at broadcast SEO we have a team of experts who will be happy to guide you through. You can check out some of our work here, and we’d love to hear from you. Just contact us for a chat about our cost-effective services, and how we can help you to get the most out of your online existence.