SEO FOR LAWYERS

Win more cases with a legal SEO strategy that brings in real clients for your law firm

// Rank #1 on Search Engines with

Law Firm SEO Services

People in Sydney and surrounding regions switch to search engines to find lawyers. Your law firm offers the best to its clients, but is it visible to new prospects searching for legal services? At Broadcast SEO, an experienced and trusted SEO company, we help you reach these people by optimising your legal website to rank at #1 position. Our SEO team works with you to improve your website holistically for increased visibility, traffic, and conversions. 

We create a custom SEO strategy for your law firm that brings in relevant legal clients. We provide much-needed exposure to your attorney by generating high-intent traffic for your website. Within three months of working with us, you can see a hike in rankings and in turn, qualified leads. 

Let us tell you the only truth – We can reserve that top spot for your Law Firm.

Why is SEO vital for Lawyers?

  • 1.Drive Prospective Legal Clients to Your Law Firm 96% of people seek legal advice from search engines, and 74% of the intended audience visit a lawyer’s website to take action. If you want this traffic to come to your website, you must invest in lawyer SEO. It helps you to convert prospective clients faster than ones in the awareness stage. We target your audience based on specific stages of their buyer’s journey.
  • 2.Secure Your Law Firm in Google’s Local Pack To reach local clients, you need to rule over local searches. People prefer to personally visit law firms in their geographical area for a better consultation. They will know about your practice only if they can find you on search engines. Our SEO team makes it possible by optimising your local business profiles to ensure that you rank for Google Local Pack.
  • 3.Capitalise on Online ReputationReviews and recommendations can generate high-intent leads for your law firm. With local SEO for lawyers, you can improve your online reputation and build trust for your legal services. Our SEO experts work with you to optimise your GMB profiles and local citations. We manage your reviews to maintain your brand reputation and establish your firm’s credibility online.
  • 4.Rank For Your Practice Area Most of your prospective clients are highly selective when searching for legal information online. They conduct niche searches “DUI law” or “personal injury law”. Search engine optimisation for lawyers can help you rank for these searches with relevant keywords and content. We conduct thorough keyword research to help your law firm rank for every practice area.
  • 5.Bring Highly-Specific Traffic to Your Legal Website To target an audience with descriptive search queries like “how to protect your rights in a DUI traffic stop in Australia”, optimise for these search phrases. SEO helps your content to rank for descriptive phrases with low competition and high conversion rates. We research and target similar long-tail keywords in our lawyer SEO campaigns to match audiences’ search intent and bring this traffic to your website.
// Our SEO Service

What constitutes our SEO services

Search Engine Optimisation has a lot of moving parts that requires balancing and management. Following are some of those moving parts that we manage very effectively to holistically approach all aspects of a good SEO strategy.
01

Meta Title and Description make it easier for Google to understand core offering of your webpage.

01

Meta Details

Meta Details
02

A good web copy has right mix of keywords as well as emotion to generate an action from your customers.

02

Content

Content
03

Google loves websites that offer value to its readers. Webpage layout matter a lot to both Google and your customers.

03

Quality

Quality
04

Having high quality authority links from sites that are in your niche are worth in gold.

04

Link Building

Link Building
05

No SEO strategy is complete without showing to Google relevancy to your location.

05

Google My Business

Google My Business
06

If your site has broken links or missing sitemap, that reflects in poor search rankings.

06

Site Health

Site Health
07

They are as important as external links. When is the last time your SEO company looked at them?

07

Internal Links

Internal Links
08

It matters to keenly look at competitors and understand why Google prefers their sites.

08

Competitors

Competitors

Our SEO strategy for Lawyers

Accordion Title
Accordion Content
Research
Our work starts with your competitor and keyword research. We analyse your competition to understand how they are positioning their law firm online. We use the reports to optimise your online space. Our SEO team focuses on all three types of keywords - Money (“Sydney defense attorneys near me”), Discover (“ Brisbane DUI attorney reviews”), and Attention (“How to fill out EB-5 Visa”). This helps us drive traffic from varied search intents.
Website Audit
We then audit your legal website for over 500 factors to identify elements that hinder your search engine rankings. We give you a detailed report of the audit to understand what we are going to target while optimising your website. From website design to content and technical components, we check whether they adhere to SEO guidelines.
On-page SEO
We make your law firm’s website discoverable to the search engines and your prospective clients by optimising the titles, headings, meta tags, text, and graphics. Everything depends on your location, practice area, and the services you offer. We improve your website for mobile responsiveness, right keywords, and other site elements.
Content Development
We have an expert team of in-house content writers with specialists from legal background to create content for your lawyer website, blogs, articles, eBooks, PRs, and other platforms. We plan, organise, and execute a full-fledged content strategy across all your social channels to drive traffic and educate your audience about your law firm.
Off-page SEO
Building authority is a crucial step in lawyer SEO as it helps you to establish credibility for your services. We manage your GMB profile, local citations, and other directory listings to improve your law firm’s visibility. Apart from creating internal juices, our off-page optimisation practices ensure high-authority links for your website. We understand the dignity of your profession and hence adhere to terms and conditions while we proceed with external links.
Monitoring for Continuous Growth
We track all our SEO campaigns to measure the results using tools like Google Analytics, Moz, Ahrefs, and more. You will also have access to reports which gives you clear insights into how we boost your search engine rankings. We do not stop here; we keep curating future growth strategies to help you maintain your top positions.

Why Choose Our Law Firm SEO Services

  • We have served in over 7 countries, and our clients speak for our honesty and dedication towards work. They have even rewarded us with 5-star ratings on Google.
  • We understand and follow all the legal ethics while creating content and optimising your website. Other SEO companies might ignore this, but we do not.
  • Lawyer SEO does not work on experiments. We, therefore, implement a well-researched SEO strategy from the initial phase to ensure actionable results.
  • We keep you informed about our process, strategy, and implementation phases. You will be involved in every decision we make to uplift your search engine rankings.
  • Consistency is the secret of our success that we bring to our clients. We are ready to go that extra mile, but we never stop before we capture the top position for your law firm.
// why choose us

HONEST. UPFRONT. STRATEGY FOCUSED.

01
Experts
We don't take this world lightly. It matters to us to be the best.
02
Responsiveness
We respond to you within 24-48 hours every single time. No matter what your query is.
03
Leads
They mean revenue for your business. And that is our primary goal in all our work.
04
Versatility
We are a team that includes Content Writers, Graphic Designers, Branding Experts that holistically look at SEO.
+
Countries Served

We have helped clients grow their businesses in 7 plus countries including Australia, New Zealand, USA, UK and Canada.

m+
Revenue Generated
Our customers report an average of 20% growth in revenue using our SEO services.

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// our customers

Our Customers Love Us

Omar Musharraf
Broadcast started working with us recently and has already shown us very good results. It has worked diligently and we can see the difference in the google rankings and feel the difference through increased client inquiries. We look forward to continue working with them in the future and making us the No. 1 baby and toddler equipment rental website in the Middle East region!
David Refalo
Not only do they create great websites, more importantly they know what to do to make sure customers can find your site. Highly recommended.
Kylie Sultana
I can't recommend Amit & Rinshu enough, for someone that has no idea about SEO it is so refreshing to have someone explain everything to you in a way that you can understand. They have also just finished our new website and I am thrilled with the end product. Communication was great which has not been our previous experience with other website developers so this was a breath of fresh air. Thanks guys and I look forward to an ongoing relationship with our SEO.
Ed Johnson
We had a website which was serving us well, however it was time for a refresh. I had the privilege of meeting with Rinshu from Broadcast SEO and explained our requirements for an upgrade. Rinshu listened carefully and fully understood all the changes to be made. These changes were quickly and beautifully implemented on our site, even better than I had envisaged. I am so pleased with the result and the service is absolutely great. Thank you Broadcast SEO - what a wonderful team!

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Australia Square, Level 33, Suite 22/264 George St, Sydney NSW 2000, Australia