At first glance, internal linking doesn’t seem to be too complicated at all. Internal linking is simply connecting a webpage on your site onto another page on the same domain. When done properly, internal linking helps build your page authority, the connections between webpages, improves user experience, and of course, increases your website ranking. But only if it’s done well.
In Good internal linking requires best practices, mastering the theory, and engaging in the practice to enable the improvement of your SEO strategies, simplifying the navigation for your customers so it’s a better overall experience, and positioning your brand in the top of the search results.
Here’s how to do proper internal linking on your website:
- Create lots of content. In order to have a website that has a wealth of valuable internal links, you need to have lots of internal pages that you can link to. When you have lots of content, you will have lots of linkable pages. In other words, you need to have a very strong inbound marketing strategy that is complete with articles, press releases, and regular blog posts. Yes, it’s time consuming, but you simply can’t achieve strong internal linking without the content to make it happen. The more content that your website has, the more internal linking that you can do. It creates a larger span of navigable content that simply adds value to your website.
- Use anchor text (text hyperlinks). While there is nothing wrong with image linking (which is also a good strategy in backlinking), it will be easier to navigate the linked internal pages when you use your anchor text. It also helps you use keywords that will appear on top of the searches. It’s a good strategy to make sure that your customers can easily be redirected to the internal page that contains the information that’s relevant to them. Just make sure you avoid using anchor text that sounds unusual or out of place. The more natural it is, the better. No optimisation, no overthinking, and no exaggerations. Just simple and natural fragments of sentences that are easy to find and understand.
- Get deeper with your links. Whilst the call for action part of an article or blog usually has a link to your homepage or contact page, there are already way too many websites that do this. Besides, your homepage on in its own probably has heaps of links already. To further strengthen the overall SEO of your site, it always pays to evenly spread the links to the other pages of your website and that includes the corresponding blog page, products and services page, and articles. Avoid linking a page on your website that is fairly easy to find as the best links to add are the ones that take your readers deeper into your website.
- Keep it natural. One key benefit of internal linking is that it improves the level of engagement and interactions with your customers on your website. If a part of an existing article or blog catches the interest of your customers and it has an internal link that will lead them to read further, then they will stay longer browsing your website. Just make sure that you keep the anchor keywords as natural as possible as you don’t want to scare your readers away. After all, the main purpose of internal linking is to add value and information. When you do internal linking, you are telling your audience that the target page has valuable content. It tells them that it is so relevant that they may want to stop reading the current page and immediately go to that page. Those links are strong signals to both the audience and the search engine that the content of that link is really good. Using unnatural keywords or phrases may defeat this purpose.
- Go easy with your number of links. Google says to keep the number of internal links on one page reasonable. That means that you don’t have to have tons of links in your content. so how many links should you have? The reality is, no one really knows what the best number really is. Internal linking is such a complicated process. The number of links that are spread throughout your webpages and website will mostly depend on the quantity of information that you need to share about a particular topic. Just make sure that there is a balance in such a way that your audience will not be clicking away too many times that it may interrupt the flow of your content.
- Check your links. Bad or broken links will harm your business, so it’s important to conduct a regular check to ensure everything is working as it should be, There are plenty of free internal link checkers on the web, including this one from Small SEO Tools. Just enter your website URL and you’ll get an instant report showing all of your links and the anchor text that is used for each. If any of them show up as ‘no follow’ you’ve got a problem because they get no love from the search engines, they don’t help your website and
Internal linking is a great way to build your SEO and keep your customers engaged through an improved user experience. Knowing how to do it right is the key in successful internal linking process. If you need a hand, Broadcast SEO can help you make this happen. Call us today at 1800 GO RANK |[email protected] to find out how we can help you to increase your search rankings.