Nowadays, establishing a strong brand is important to your business or organization. Your brand builds the fundamental perception of how audiences see your business. A great branding strategy can help
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At the heart of everything we do are our customers and our employees. We believe in people more than numbers and that is how we are able to provide you with not only an excellent service but results that are unsurpassed.
We are strategy focused and target specific results that help you generate higher revenue and continous growth.
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HONEST. UPFRONT. STRATEGY FOCUSED.
We have helped clients grow their businesses in 7 plus countries including Australia, New Zealand, USA, UK and Canada.
Its All About You & Your Business
- 1.We Understand YouOur core SEO strategist work one on one to understand history of your company, what is working right now and what is not, who is your target market and your competitors and what are your business goals.
- 2.Strategy That Suits YouOne size does not fit all. We tailor make every SEO solution that suits your business. If we feel that we can not add value to your business we will not lure you into buying our service that you don’t need. That is one of our core values.
- 3.FlexibilityBy getting valuable input from your, we ebb and flow with our SEO strategy guiding you every step of the way. Its not a pay once hear never approach, that plagues SEO industry.
- 4.TrackingKeeping you abreast as a partner rather then a customer is very important to us. When you know about what you are investing in, you provide valuable feedback to us based on ground realities of your business.
- 5.ReportingKeeping you abreast as a partner rather then a customer is very important to us. When you know about what you are investing in, you provide valuable feedback to us based on ground realities of your business.
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Just about every business these days integrate their marketing strategy with social media. But there’s fierce competition out there. While it’s true that social media marketing doesn’t directly impact search
Conversion rate optimisation – or CRO as it’s more commonly referred to – is one of the quickest and most efficient strategies to convert your site’s traffic into paying customers.
The e-commerce industry has experienced massive growth since its early days way back in the mid-1990s. The first-ever online sale was made on an American online store called the NetMarket,
Ever wondered why your competitors always seem to outrank you every time you search a keyword or phrase that’s related to your industry? You know for a fact that you
What the SEO Journey Looks Like With Us
People in Melbourne are using the internet more than ever to find solutions and entertaining content. It’s no longer an option for companies to avoid investing in SEO. No matter what your business is, having an online presence is essential, and being optimised for search engines is one of the most important parts.
Our strategies have been refined from years of experience and success. We’ve narrowed it down to three simple steps that are guaranteed to drive traffic to your website and increase lead generation.
To get started with us, all you need to do is give us a call or fill out this online form. This initial consultation with us comes at no cost to you. Our concern is making sure you feel confident that you are making the best choice for your business’s SEO.
The first step for us is to learn about you and your business. We then go over your website with the best SEO tools available to identify:
- Where your site already ranks for relevant keywords
- What keywords your site naturally ranks for
- Who is visiting your site and where they are coming from
- How your site performs on mobile
- If your site has any issues with loading time
After we’ve answered these key questions we start to get an idea of where your website is at and what we can do to get it where it needs to be (the first page of Google). This will also help you to see how internet traffic converts to dollars for your company. You’ll be able to see what’s already working and how growing this will boost your profits.
Our next step is to make sure we have clear goals in place. To do this, we need to get a clear picture of what your business wants to achieve. We will ask you:
- What inspired you to start your business?
- The number of employees currently onboard?
- What do you want to achieve in the next year?
- Where you see your business in five years, or ten?
- What the lifetime value is of one customer?
- How many leads are you getting from digital sources and how many you feel you need?
- What your growth goals are?
Next, we check out your competitors. Our specialised tools tell us where your main competitors are ranking in search engines, what keywords they are ranking for. We then compare this to your website.
Every aspect of the competitor’s SEO strategy is carefully analysed by our team. We look at their keywords and how often they use them, which locations they rank best for and their products and services that show up most in the SERP.
It’s important for us to help you understand exactly what SEO is. The more you understand the more success you’ll have with your website. We will also establish what kind of SEO service will achieve your goals. This could be a one-off check-up or a long-term campaign. We will show you what the best tools in SEO can do for your company.
All of this is free. Why? Because we are committed to providing the best SEO service in Melbourne, and to do that we need a detailed plan. So, jump on a call with us today.
When you are confident in the value that our SEO service will add to your business, we dive deeper into your personalised strategy. We make sure that we have the best keywords to compete with your competitors, as well as achieving your unique business goals.
In this part of the process, we establish the type of campaign you need, the amount of time it will go for and exactly what steps need to be taken to achieve your goals. All of this can be achieved without disrupting any of your current marketing strategies.
We want your experience with us to be stress-free, so we don’t ask you to sign contracts or agree to heavy commitments. This is what makes us one of the best SEO services in Melbourne.
We accept monthly payments, and all we ask is that if you no longer require our service that you provide us with 30 days’ notice. Our relationships are built on trust, not stressful contracts.
Once you come on board we like to get straight down to business. We work quickly and efficiently. We follow a proven delivery process that is fast and effective.
On-boarding: The first thing we need is to be able to access the back end of your website, your Google analytics and search console accounts, Google My Business, and any other online tools that you currently use. There are some other things we need from you to get started, we have a list that we give to all of our clients.
This helps us lay the foundations for your campaign. All of your pre-existing data is loaded into our SEO tools so that we can formulate accurate reports on your progress.
Baseline numbers: This is where we identify the exact numbers shaping your website's health. These are things like how many people visit your site, where you rank, where most of your visitors come from, and lead generation. These numbers help us reach targets and measure the overall success of the campaign. It’s important to be able to accurately see how much progress we are making.
Technical SEO Audit: During the technical SEO audit we look into over 500 aspects of your site. As a result, we can tell which keywords need to be included in your strategy and how we can optimise tags in headers and images and remove duplicate content from your site. We make sure your site code has been set up correctly and that it is loading without any issues.
We also make sure that your site is optimised for all devices, mainly mobile. The outcome of the audit is that we find all of the existing problems with your SEO. We report our findings to you to keep you up to date.
Filling the Gaps: This is where all of the groundwork starts to pay off. After all of the existing issues have been discovered, we dive straight in and start fixing them.
Here is a short list of our commonly used off-site SEO strategies:
- Links via social media
- Quality backlinks from guest posts
- Linking like your competitors and learning from their strategies
Our team are one of the leading SEO consultants in Melbourne. We understand the importance of a solid content strategy for good SEO. It’s one of the key factors to rank high in search engines long-term. We have professional writers on hand so that you can regularly post quality content to your site, update your website copy and become an important resource for your readers.
We like to keep you in the loop, so let us know how often you’d like an update on your campaign. We can call or email with updates each month or more.
In case you’re strapped for time, we have a few reporting options to make life easier for you. Ahrefs is a great SEO tool for generating weekly progress reports. We like to utilise this for quick reporting that is easy to understand. Apart from this, we send out a monthly report that tracks your ranking, so you can see the effectiveness of working with the best SEO experts in Melbourne.
SEO is a must-have for any online marketing strategy. It is one of the main drivers of lead generation and customer acquisition for Melbourne based businesses. It is our goal to use SEO to increase your company’s market share, making you more competitive. We are confident that our strategies will continuously push your site to the top of Google’s first page.
But how can you see these results for yourself?
The answer is in the data, and we translate this into a language that you speak. We will show you the metrics that directly impact your ROI and bottom line. We only use the top industry tools to define exactly which strategies and channels work and adjust our plan accordingly.
Maintenance & New Opportunities
SEO is an organic process that can be difficult to put a time limit on, but because of our experience and expertise, we guarantee you will see results within 3 months. This is always exciting, but it’s important to remember that SEO is usually playing the long game. Once you become a serious SEO competitor in your industry you’ll have to have a plan to maintain those rankings.
Not only can we get your page to rank well, we know how to keep you there. Maintenance is all part of the process and as Melbourne’s top SEO experts we will make sure your website stays healthy long term.
We don’t offer a “set and forget” solution. We are constantly checking results, making fine adjusting and predicting challenges before they arise. We are always on the lookout for new opportunities we can leverage to achieve your goals.
Putting it all together
We believe it is important to be as transparent about our process as possible. We want you to be able to learn as much about your SEO as you would like. If you have any questions about working with us, please don’t hesitate to give us a call.
Unfortunately, there are still businesses falling into the trap of setting up a website and believing that that is enough. Without a strategy to drive traffic to your site, it will do little more than cost you money each year.
Getting results from your website involves having a plan and knowing how to measure your results. SEO not only puts your site in front of browsers, but it also ensures that your site offers a great user experience.
It’s our passion to help businesses of all sizes get results from their SEO. Please don’t hesitate to get in touch. We’re ready to help you get started no matter where your business is at. There’s no question too great or small that our years of experience can’t answer.
Six Key Deliverables In Our SEO Campaign
SEO is a game-changer, but it’s not for the faint of heart. That’s where we come in. We take on this technical and complicated project for you so that you can reap the rewards without the stress.
We’ve made a list of the 6 key benefits that you will get from working with us.
SEO is the single most important factor influencing your website traffic. Our research has shown us that the top 3 places on the first page of Google receive over 61% of all search traffic. 33% of this traffic goes to the website in the first position, regardless of any other factor.
This is because users have come to understand that the top-ranking pages in Google usually have the answers they are looking for. So not only does SEO drive traffic to your site, but it also increases trust between you and your audience.
At Broadcast SEO, we make sure that your website is set up for success. By prioritising the user experience and removing technical roadblocks, search engines can easily crawl and index your site. When Google can easily match your sites content with the questions users are searching up, your site will be boosted up the ranks in the SERP. This means more traffic and leads to your site.
The natural result of SEO is increased traffic. Users trust Google because Google knows how to produce the best sites in their results. When your site shows up at the top of the rankings users view you as an authority and a trustworthy business. This also increases your companies brand awareness.
This awareness, coupled with a site that is optimised for the user, will result in a higher CTR over time. This gives you the opportunity to turn these leads into happy customers. We only use tried and tested white hat techniques, you wouldn’t expect any less from the top Melbourne SEO experts.
None of this would work if we didn’t understand your business and your customers. So, we focus on every stage of the customer journey, from their first click to making a conversion on your site. This is what makes our SEO strategy so effective. We understand that clicking on a website is only a part of the journey.
Your site's content must be serving the user. This is a part of SEO that is sometimes overlooked. We don’t just get you clicks, we help you set up your whole site to increase conversions and ultimately your ROI.
SEO also plays a role in online branding. Every time you show up in a SERP you are being seen by new potential customers. This increases your brand's awareness and authoritativeness.
Our SEO team in Melbourne will work with you on everything that contributes to a healthy brand once you are showing up in search engines. These are things like generating useful content, paid ads and your online reputation.
One of the best and most useful things about online marketing is the ability to reach audiences all over the world. So, it doesn’t matter what town, country or demographic you need to reach, our team can help you connect with them.
You’ll also experience business growth as a result of our three-step SEO process. This is a natural effect of SEO because it is not restricted by a physical location, so your company will get found by people from all over the world.
We also specialise in local SEO, so that you can focus on being found by people in your local area. This is important for brick and mortar businesses that only operate within their local community.
At Broadcast SEO Melbourne, we make it our priority to get to know your customers and what they need. This way we can help you reach the people you can help the most. The more people land on your page, the more opportunity you have to understand their needs.
We can help you analyse how people are using your website once they arrive. This way we can identify the weak links in your site's performance. Wherever leads drop out of the sales funnel shows us where we need to improve. Our tools show us the metrics that matter, like bounce rate and page dwell time, so we can make your site as user friendly as possible.
Social media is another important part of SEO. We will make sure your site is set up with the social platforms that will get the best results for your business. This extends on the customer’s experience, giving them a more personal way to contact you and establish a meaningful relationship.
Having the best site in the world won’t mean anything unless people see it. We have the business and technical skills to get you the results you’ve been looking for. That’s the real value of working with an SEO agency in Melbourne that puts you and your customers first.
Your website ranking plays a significant role in the amount of traffic you receive. More precisely, after conducting multiple case studies, the team at Broadcast SEO noted that websites on the top three positions of SERP listings receive about 61 percent of all clicks.
Number #1 website, irrespective of the product or service sold, enjoys roughly 33 percent of these clicks. We attribute this to the fact that most end users associate higher search engine rankings with industry leaders.
As SEO specialists in Melbourne, our job is to ensure Google and other search engines recognise the value your website offers to users. We do so by making it easier for search engines to crawl and understand your web pages. This way, Google can map your site’s content to relevant search queries; thus earning you a higher position in organic search results.
As a business owner it means more revenue through your search terms.