Search Engine Optimisation (SEO) is a continuously changing landscape. As search algorithms become increasing more complex, one thing is for certain – now more than ever, link building is an important strategy to help to optimise your organic results. Link building refers to securing links from external websites back to a page on your site. Sure, your content needs to be relevant and fresh, but Google doesn’t just analyse your content, it looks at how many people have linked to your page. And when it comes to backlinks, Google doesn’t just count them – thanks to updates like Google Penguin, Google also focuses on link quality (not just link quantity). Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results.

Want to know the best external link building strategies for 2019? You’ve come to the right place! So – settle in and keep reading….

Want to know the best external link building strategies for 2019? You’ve come to the right place! So – settle in and keep reading….

Backlink reports or case studies in your content

When you are creating content for your website, you want to demonstrate your credibility. Backlinking reports or case studies in your content that include facts and statistics through social media is a great way to approach this. This is why a lot of shareable content includes links to reports, research papers, or studies. Of course, it’s always important to update your site with fresh content because your potential audience is always searching for new updates and information about your subject.

Backlinking through infographics

As people get busier, their attention span lessens. No matter how good your content is, if it’s overloaded with text, then it will be hard to catch the attention of your potential audience. According to HubSpot, infographics are liked and shared on social media 3 times more than any other content – so developing relevant infographics are good for business. But they’re not just for social media – there are a number of sites that allow you to submit your infographics, and once you’re on, you’ll have a backlink to your site. Check out graphs.net, Infographic Bee, Submit Infographics and Infographic Journal to find out more.

Reverse engineering

A simple technique in backlinking is to grab the same links that your competitors use. As easy as it may sound, this backlinking strategy does require a bit of hard work but it’s smart work and worth the effort. You need to analyse your competitor’s links. Investigate the links and those that they used for backlinking and find out why they used those links. Find out from Link Explorer all the sites where your competitors have written guest posts or other links back to their website. Take the time to understand how they have achieved those backlinks and look for your own opportunities to achieve similar results. Trust us, it’s a lot easier to create your backlink strategy if you already know how others in your sector are doing it.

Link Roundup

Another great external backlinking strategy to rank higher is Link Roundup. As Quicksprout neatly summarises, these are weekly, daily or monthly curated lists of the best content for a particular industry. Search for these backlinking opportunities and ask them to include your content in their roundups. There are a number of ways to search for roundups on Google:

keywords + link roundup
keywords + monthly roundup
keywords + roundup
keywords + weekly roundup

In next to no time, you will have loads of relevant search results. Find out their contact information and pitch your content. This is an effective technique to building backlinks and driving traffic to your site.

Backlink reclamation

When a website mentions you but has an incorrect link to your content, searchers will receive a 404 error when they click the link, indicating that the link is broken. In this case, the backlinks will obviously not be directed to your page. To find out if there is an opportunity for you to reclaim some lost backlinks, Ahrefs Site Explorer is a great place to start. It’s also a good idea to set up Google alerts. By doing so, you will get notified every time you get a mention – when you get the alert, check if there is a link back to your site and if not, contact the site administrator to get it fixed.

Don’t forget about blog aggregators

Blog aggregators are sites that list blogs from different industries, Feedly and Techmeme are good examples and in most cases you simply submit the RSS feed for your site’s blog, add a special HTML code to your site and then wait for the blog aggregator to review your site. Simple – just make sure you’re regularly adding fresh content to your blog.

With the ever-changing landscape of SEO, it’s important to find the right strategies to help you keep up with the changes and maintain your high rank and authority. Creating high-quality backlinks is an essential part of any SEO strategy. These connect your website to a wide audience, increasing your reach and extending your message as widely as possible. But backlinking is a tough and time consuming job so if you need a hand, our team of experts are here to help you. Just check out some of our work here or contact us for a chat.