One of the greatest thrills of running a business in Melbourne is that challenges and rewards will never stop coming. No matter how flexible you are, the business needs and customer requirements will change from time to time. The only way to ensure your business thrives in today’s dynamic and competitive landscape is by using the right tactics.
Most business owners in Melbourne are always looking for ways to transform and meet their digital demands. However, due to perceived high costs, lack of technological know how or fear of wasting valuable time, most SME’s find it challenging to adapt and grow digitally. In this post, I will guide you through a few low-cost but highly effective ways of scaling your business and achieving real-world results.
Perform Search Engine Optimisation
You probably know or have heard someone mention SEO, but you were unsure how it can help your business grow. SEO involves performing some technical overhauls on your website to increase its visibility to search engines and the online community. Investing in SEO can help your small business generate leads, drive more conversions and boost profit margins. Conducting an SEO campaign with reputable digital marketing agencies like Broadcast SEO can transform your business in many ways. Without a doubt, it is the easiest way through which small businesses can:
- Rank higher on Google SERPS
- Increase brand exposure
- Generate more organic traffic to their websites
- Dominate local search
Host Value-Packed Webinars
An active digital marketer can tell you the power of webinars when it comes to engaging your target audience. Webinars are online seminars through which businesses discuss, demonstrate, and present their offerings or any other relevant information to their consumer-base. Webinars are timely, more practical and always precede an interactive session with the audience. This makes them more valuable compared to basic video presentations. However, most Melbourne-based businesses underutilise this channel. Be different and take a step – this could be your next big thing.
Email Marketing and Email Reminders.
Email marketing campaigns are great for engaging prospects and customers. A welcome email series, for instance, helps you introduce prospects to your products or services. You can also notify and remind your subscribers about a particular special offer or deal via email. Simply put, it’s the best way to connect with customers at a personal level. The impact of integrating automation into your email marketing campaigns is also undeniable, make your mark today and exploit its unlimited potential.
Use Social Networking Platforms
Small business owners looking to improve customer experience alongside their brand’s visibility need to leverage social media. If used appropriately, social media can be an effective marketing and customer service tool. Your target audience spends a considerable amount of time on these platforms; therefore, you can connect with them, respond to their questions or any concerns that might hinder purchases.
Scheduling tools like Buffer or Hootsuite can improve your efficiency. You can check how your posts are performing on different platforms using these tools. Additionally, they will help you schedule posts during times when you can receive the highest traffic and social response.
The Power of Social Proof
The success of a small business not only depends on the products you offer but also your ability to win trust and drive more conversions. Competition in Melbourne is growing day by day; therefore, you should learn how to grab the attention of prospects and turn them into loyal customers. One good thing is that people always seek validation before committing to a product or service. You can influence their purchasing decision by showing them how existing customers had a great experience doing business with you. Most people trust online reviews and testimonials more than sales recommendations. Enhance your marketing efforts today by adding credible text, audio or video testimonials on your business website.
Optimise for Both Desktop and Mobile Marketing
As a small business owner, the most important thing is getting more leads to convert into customers. This means you should maximise on both desktop and mobile marketing to reach your business goals. Learn how to market your brand and engage your target audience on both. And more importantly, if your business website is not optimised for mobile use, know that you are missing out on a large number of potential customers.
According to Google, mobile traffic accounted for up to 60 per cent of the total volume search in 2018. This shows we are living in a mobile-first society where the majority of customer engagement, e-commerce transactions, web searches and media consumption across Australia takes place on mobile and tablet devices.
Automation helps businesses streamline internal business processes, save time and boost profit margins. Some core areas where automation can be applied to reduce repetitive manual work include email marketing, social media sharing, accounting, inventory management, sales pipeline, scheduling and other data-entry tasks. The key here is identifying business processes you can automate and taking advantage of the right software to run your business. This way, you can concentrate on improving customer experience.
Outsourcing and Remote Teams
Small businesses in the digital age are endowed with extra labour sources that can increase your overall productivity while reducing operational costs. With technological advancements in a data-driven business space, you can level up your business by outsourcing some business processes or integrating remote teams. You don’t have to pay for additional office space or hire full-time workers for every task. Stay ahead of the pack by hiring the right talent and collaborating on remote work.
In this era of digital transformation, small businesses in Melbourne should synergise team members, business data, and appropriate software in order to take their competency a notch higher. Your business will not only meet its digital demands but also survive the unending rigours of competition if it manages to implement the strategies discussed above. Keeping up with change is a key driving factor for your business success. If you run a business in Melbourne, remember to keep these things in mind before investing in a digital strategy:
- Your business goals/ objectives.
- Your clients’ demands
- Prioritising the most beneficial technologies.
We are in a dynamic world where small businesses need to embrace digital change with open arms. John F Kennedy once said, “Change is the law of life. Those who only look into the past and present are certain to miss the future.”